CASE STUDY
Rejuv at Work
Corporate Wellness Brand | USA (Silicon Valley)
Platform: Squarespace
Website: www.rejuvatwork.com
Rejuv at Work provides onsite corporate wellness services across multiple U.S. states. As the business evolved, the website no longer reflected their maturity, credibility, or nationwide service model.
Audience Clarity
+38%
Multiple Location View
x2.1
CHALLENGE 1
Mixed B2B/B2C Messaging
The website attempted to speak to HR teams as well as individual customers. Users couldn't immediately identify who Rejuv at Work served or which services applied to them, leading to confusion and early drop-offs.
SOLUTION
Audience Segmentation & Clear Pathways
We redesigned the website starting with a full visitor analysis of both HR managers and B2C persona, and pinpointed their motivations, needs, and pain points. This allowed us to create dedicated user journeys for each audience, including custom messaging, relevant services, and clear next steps for a fully-optimized experience. The result: seamless user experience, stronger brand alignment, and a major boost in enquiry intent.
Personas | B2B & B2C
CHALLENGE 2
Reducing enquiry form frictions
Users struggled to find straightforward ways to enquire or book on the old Rejuv at Work website. Their service information was scattered across pages, forcing all users to piece things together themselves or navigate to a generic contact form, leading to less valuable enquiries.
SOLUTION
Upgraded, Service-Level Enquiry Forms and Structured Categories
We reorganized the website into clear, intuitive service categories and added dedicated enquiry forms to every key service page. Users can now request information directly from the page they’re viewing, without navigating to a generic contact form.
Each form captures the right context (service type, location, team size), reducing friction for users.
Site map and categories structure
CHALLENGE 3
Multi-Location Structure Issues
While Rejuv at Work operated across several U.S. states, they had no proper system for location pages, no localized copy on their website, and no separation between corporate and hotel offerings.
SOLUTION
Complex Service Offering & Multi-Location Structure
We introduced a clean, scalable service architecture on their website, and built dedicated, location-optimized pages aligned with Google's updated terms. Each state now has unique copy, clear service availability, localized keywords, and tailored CTAs—improving clarity, preventing duplicate-content issues, and boosting organic visibility.
Looker Studio Report – Note: Spike in analytics after tracking events were submitted via GTM.