CASE STUDY
Rejuv at work
Corporate Wellness Brand | USA (Silicon Valley)
Platform: Squarespace
Website: www.rejuvatwork.com
Rejuv at Work provides onsite corporate wellness services across multiple U.S. states. As the business evolved, the website no longer reflected their maturity, credibility, or nationwide service model.
Audience Clarity
+38%
Multiple Location View
x2.1
CHALLENGE 1
Mixed B2B/B2C Messaging
The website attempted to speak simultaneously to HR teams, and individual consumers. Users couldn’t immediately identify who Rejuv served or which services applied to them, leading to confusion and early drop-offs.
SOLUTION
Audience Segmentation & Clear Pathways
We redesigned the website starting with a full analysis of both HR managers and B2C persona, their motivations, needs, and pain points. This allowed us to create dedicated user journeys for each audience, with tailored messaging, relevant services, and clear next steps. The result: reduced confusion, stronger alignment, and a significant lift in enquiry intent.
BEFORE
One Generic Contact Page
All enquiries funneled through a single “Contact” page, forcing users to leave the service they were viewing and explain everything from scratch.
AFTER
Service-Specific Enquiry Forms
Each key service has its own short form directly on the page, aligned with the copy and CTAs, so users can enquire in-context with one click.
IMPACT
Less Friction, Higher Intent
Fewer steps, clearer expectations, and more qualified enquiries, users no longer need to search for how to get in touch about a specific service.
Personas | B2B & B2C
CHALLENGE 2
Reducing enquiry form frictions
Users struggled to find straightforward ways to enquire or book. Service information was scattered across pages, forcing users to piece things together or navigate to a generic contact form.
SOLUTION
Service-Level Forms & Structured Categories
We reorganized the website into clear, intuitive service categories and added dedicated enquiry forms to every key service page. Users can now request information directly from the page they’re viewing, without navigating to a generic contact form.
Each form captures the right context (service type, location, team size), reducing friction for users.
BEFORE
One Generic Contact Page
All enquiries funneled through a single “Contact” page, forcing users to leave the service they were viewing and explain everything from scratch.
AFTER
Service Architecture
Corporate Massage, Wellness Programs, and Hotel Partnerships reorganized into clear categories with intuitive navigation and internal linking.
IMPACT
Less Friction, Higher Intent
Fewer steps, clearer expectations, and more qualified enquiries, users no longer need to search for how to get in touch about a specific service.
Site map and categories structure
CHALLENGE 3
Multi-Location Structure Issues
Rejuv operated across several states, but had no proper system for location pages, no localized copy, and no separation between corporate and hotel offerings.
SOLUTION
Complex Service Offering & Multi-Location Structure
We introduced a clean, scalable service architecture and built dedicated location-optimized pages aligned with Google’s new rules. Each state now has unique copy, clear service availability, localized keywords, and tailored CTAs—improving clarity, preventing duplicate-content issues, and boosting organic visibility.
Location-Based Pages
Dedicated pages for each state/city with unique copy, tailored offerings, and strong local SEO signals.
Service Architecture
Corporate Massage, Wellness Programs, and Hotel Partnerships reorganized into clear categories with intuitive navigation and internal linking.
SEO Compliance
Metadata, headings, keyword targeting, and localized content fully aligned with Google’s updated guidelines for multi-location ranking.
Looker Studio Report – Note: Spike in analytics after tracking events were submitted via GTM.