CASE STUDY
Jidai
Skincare & Wellness
Platform: Shopify | Coming Soon
Website: www.jidaiskincare.com
Jidai is an Italian skincare brand where holistic rituals meet scientific formulation. The challenge was designing a digital experience that could express both emotional depth and scientific credibility.
KEY CHALLENGES
CHALLENGE 1
Defining a
Clear Foundation
Jidai required a clear strategic foundation to align emotional storytelling with scientific credibility. Without this framework, the brand risked inconsistent messaging, reduced trust, and friction in the conversion journey.
SOLUTION
Strategic Positioning & Brand Clarity
Before any visual or structural decisions, we focused on defining Jidai’s strategic core by clarifying its position between holistic ritual and scientific formulation, identifying the primary audience and their key decision drivers, and establishing a clear brand direction to guide all future digital touchpoints. This strategic groundwork became the reference point for every UX, content, and structural decision, ensuring consistency, clarity, and confidence throughout the experience.
CHALLENGE 2
Competitor Analysis in a Saturated Market
The skincare market is highly saturated, especially in the premium “science-meets-holistic” category.
Jidai needed a clear and differentiated positioning to avoid blending into generic industry narratives across both digital and social channels.
SOLUTION
Competitive Landscape & Differentiation Mapping
We conducted a deep competitor analysis across websites, social channels, and brand narratives to identify dominant patterns, messaging clichés, and positioning gaps. By mapping how competitors communicate science, ritual, and trust, we defined what truly differentiates Jidai and built a unique brand concept that informs website messaging, social content, and future marketing campaigns.
Competitors Research
Instagram Shop
Jidai visual structure
CHALLENGE 3
SEO Strategy Without Compromising Brand Integrity
The challenge was building an SEO strategy that supports organic discoverability while preserving Jidai’s premium brand identity, avoiding generic, keyword-driven content that could dilute the brand’s emotional and scientific positioning.
SOLUTION
SEO-Aligned Content Structure
We redesigned the website menu around product categories and user needs, so SEO keywords naturally match the navigation. This makes Jidai easier to find on Google and easier to navigate, without losing its premium brand experience.