CASE STUDY
BodyWRL
Platform: WordPress
Website: www.bodywrl.com.au (coming soon)
BodyWRL helps people improve recovery, performance, and wellbeing through specialised wellness services. As the business evolved, the website no longer matched how users researched, explored, and chose the right service for their needs.
Wellness & Recovery Center | Sydney (AU)
In collaboration with Peterson&Co
CHALLENGE 1
Reduce Interest Drop-Off
Users actively read and explore content, but many sessions stop before progressing further. With a 40.9% engagement rate and an average engagement time of 51 seconds, indicating strong interest but also friction in progressing to the next step.
SOLUTION
Clear Service Hierarchy & Faster Decision Cues
We restructured the service presentation to help users quickly identify the most relevant treatment and immediately understand available next actions.
CHALLENGE 2
Turn Exploration into Intent
Users show strong curiosity—particularly on mobile—with over 50% of sessions coming from Organic Search and the majority of visitors being new users, confirming high informational intent but limited guidance toward decision-driven actions.
SOLUTION
Guided Discovery for Mobile Users
Based on how users search and explore on mobile, we redesigned the experience around their needs, helping them understand which service is right for them through a guided quiz, clearer navigation, and supportive tip section that reflects their goals and concerns.
Information Menu - Bottom mobile fixed position
Tips Section
CHALLENGE 3
Improve Navigation Quality
With only 0.62 engaged sessions per active user—indicating mostly single, short visits—the goal is to encourage users to explore multiple services within one session through improved internal linking and related service suggestions.
SOLUTION
Three Levels of Information for How People Really Research
We restructured the service pages to provide clearer information, highlight the benefits of each treatment upfront, and make booking easier. Some services were also broken into three levels of detail, allowing users to explore the information at their own pace. This structure was designed based on BodyWRL’s three key personas, including one audience segment that tends to research extensively before making a decision.
Three levels of Information