How to Choose a Brand Name

It started the same way almost every client email does:

“Hey V…”

I’m Veronica, but over time, nearly everyone I worked with started calling me simply “V.” It stuck. It felt personal. And before I even realized it, “Hey V” had become the default way people addressed me.

So when it came time to name my branding studio, I didn’t overthink it. I leaned into the rhythm, the realness, and the recognition: HeyVii was born.

But let’s be clear, naming your business isn’t always that intuitive. In fact, it’s one of the most emotionally loaded and strategically important parts of building a brand.

And if you’re at that stage, stuck between something clever, something safe, and something that actually means something, I highly recommend reading this article from DesignRush: How to Choose a Brand Name.

It breaks down what goes into a great name, from memorability and tone to SEO, legal availability, and emotional stickiness.

Why the Right Name Matters

As DesignRush explains, your brand name is more than a label, it’s your first impression, your story starter, and often the reason someone clicks or keeps scrolling. It sets expectations, signals your style, and can even define your future positioning.

Some key takeaways I loved from their article:

• Make it meaningful: Don’t just chase trends, choose a name that reflects your purpose and personality.

• Keep it simple, but not boring: Short, clear names are easier to remember, but don’t be afraid to stand out.

• Test it out loud: If it doesn’t feel natural to say, it probably won’t stick with your audience.

• Think ahead: Make sure your name can grow with you, across offers, regions, and platforms.
  

How That Applies to HeyVii

My own business name wasn’t chosen through a formal process. It was the result of listening to my audience, noticing how they naturally interacted with me, and recognizing the emotional connection in something as simple as a greeting.

That’s why HeyVii works. It’s conversational. Approachable. Personal.

And most of all,  it’s rooted in real interactions.

So if you’re still searching for your brand name, remember:

The best ideas often come from the way people already see and speak to you.

For a deeper dive into brand naming strategy, don’t miss the full DesignRush article here.

And if you need help bringing that name to life through a visual identity, tone of voice, and full brand system, well, you know who to call - veronica@heyvii.com