Here's Why Great User Experience Is Important for Your Business
- Veronica Filice
- Oct 16
- 5 min read
Great design and strategic user experience for your website can take your business to the next level. At the core of that design is a functional user experience, which plays a crucial role in digital marketing.
The thing is, you don't just want a website to look pretty — you want it to work well. Because it is not just about the aesthetic, but also the moving parts which help facilitate your customers' relationship with your product. This movement and engagement is often referred to as "user experience", or UX.
Our latest blog at Heyvii explores what user experience really is and why it’s so important for your business. Ready to re-build for sustainable growth and higher conversions? We’ll show you how good UX design is the answer for creating a winning website experience.
What is user experience (UX)?
User experience, or UX for short, simply refers to the interaction of a user on a particular website or app. It is the understanding that this is a tangible experience with lots of moving parts involved. Whether it's on desktop, mobile, or another device, the experience of the user is the difference between simple window shopping and a returning customer.
What's more is that a purposeful user experience is an effective way for your business to clarify the customer journey on your product, giving your business the opportunity to optimize for conversions and solid growth.
As someone with a product to offer, you want your website's user experience to align with your business goals. This is where professionals in UX design can help you bring these goals to fruition, because the focal point of good design is what users are looking for –– which includes their needs, wants, and abilities.
To get to know the concept of user experience a little better, here's a look at the 7 pillars and principles of what make up good UX design, which was laid out by Peter Morville.
7 pillars of good UX design: the user experience honeycomb
Useful: Is the product designed with intention?
Desirable: Beyond simple aesthetics — does the product incite any emotional response?
Usable: Does the product help the user accomplish their goal?
Valuable: What does the product bring to the table? Does it solve a problem, as well as create value?
Findable: Users must be able to find your product if you want them to engage. Think good SEO for a website so that it can be found in search engines.
Credible: A solid product and service needs to have a good reputation to remain successful.
Accessible: As one of the more overlooked pillars of UX design, having a product that is accessible to all is key.
When investing in your business marketing, good design does not stop at logo creation or simple website aesthetics. The truth is, engaging and impactful UX design should be a part of all aspects of your business. These 7 core principles apply to your website design, and applying them in a thoughtful way will be a key aspect in your brand and business growth.
What is user interface and user experience?
When re-building your website design strategy, it is important to consider both UX and UI if you want to plan with sustainable growth in mind.
UX is User Experience, which refers more to functionality and usability.
UI is User Interface, referring to the front-end visuals.
While there’s a big difference between user interface and user experience, both UX and UI design are fundamental in making sure a website is not only visually appealing but also functional and easy to navigate. While UI focuses more on the aesthetic of a website, UX emphasizes engagement, emotion, and purpose — so that users find what they need and have a positive experience during their visit.
Being your first port of call for your product or service, you want your website to look amazing as well as work for you. This is where professional UX and UI design comes in, as it plays a pivotal role in engaging your visitors, increasing retention, and building trust in your brand –– and as a result, boosting conversions, sales, and customer satisfaction.
Why UX is important for your business
Professional UX designers understand that design is supposed to be engaging, thoughtful, and dynamic for the user. This is why UX design is a vital investment to help keep your business competitive and thriving in today's digital world.
A statistic posted in this Forbes article listed that for half of users, the website design is a deciding factor in their feelings about a business. Furthermore, the same article mentions that 57% of users are not likely to recommend a particular business if they have a bad experience with their website.
Like the old saying goes, "You only have one chance to make a good first impression!"
It all comes down to a positive user experience that could make or break your business. A well-structured website that is built for optimized performance, not to mention engaging visuals and intuitive navigation, is a winning strategy for your business's success as these factors will ultimately bring in:
Higher engagement rates
Better conversions
Positive brand perception
Business success for today’s digital environment
Your website’s experience matters, so investment in this part of your business is not something to be overlooked.
Why is user experience important: Frequently asked questions
Got a few more questions? Here’s some answers to frequently asked questions about website experience in 2025.
What are the key elements of an eye-catching website?
You only have a few seconds to catch the user’s eye. This is why a visually-appealing website should include (but not limited to) the following: a well-balanced layout, consistent colour scheme (that is ideally in-line with your branding), scrollable content, high-quality and accessible multimedia, readable typography with consistent formatting, as well as responsive design built for both desktop and mobile.
How can UX and UI design improve my website’s conversion rates?
Both UX and UI design enhance website experience by making navigation intuitive for the user. Professional designers will also focus on other key elements such as optimizing call-to-action placements, SEO, improving site speed, and uploading accessible images and video, which are all big contributing factors to increasing your website’s conversion rates. With a thorough user experience analysis, your website can start to work for you and your business will start to see real growth and results.
What is a common UX mistake that businesses make?
One of the most frequent UX mistakes that small businesses make is designing their website without a key strategy in mind. Instead, we recommend a strategy that is integrated into the website design from day one, rather than spending the time and energy building only to go back and make the necessary tweaks afterwards.
Transform your website with Heyvii’s UX & UI expertise
As a global digital agency, Heyvii has partnered with brands all over the world, helping companies expand their online presence to match their growth. We understand the importance of exceptional website aesthetics and usability, as our UI and UX design services are built to strategically enrich your website’s user experience to drive conversions and help your business grow.
Whether you need a strategic site map restructure, high-impact landing pages, or a complete website re-design, our expert team will work with you so that your website can stand out in the digital space.
Book your one-on-one 30-minute consultation with us today. We can’t wait to get started!