Creating a High Conversion Website in 2027: Quick Fixes and Tips

Is your website actually working for you?

You have your beautiful website. Now what? As a passionate entrepreneur, there's no better feeling than the week you launch your new website to share with the world. You adore your logo, your website copy shines, and the design is just as you imagined. 

But while everything should be falling into place, you don't notice an increase in bookings over weeks, months even. So while looking over all the work you put in, you begin to wonder: Is that everything it takes to make a high converting website?

We've seen this time and time again and more often than not, a set of common web design missteps are ones that can easily be fixed. With some work done in the right places, you can reap the rewards of a high converting website. 

Have you gone through your website's analytics recently?

Let's start with the basics. Go in and check your site analytics, and you might find yourself noticing some common trends that might be blocking your website from performing well.

Your website's analytics are filled with some Key Performance Indicators that all have an affect on your website's conversion rate. Things like:

1. Your Click Rate has gone up but conversions are stagnant.

2. You notice Impressions for some keywords but the page Bounce Rate (%) is high.

3. Your website sees a boost in monthly visitors (maybe by 15% or more) but there's no direct link to increased sales.

When your website is getting lots of views (and keyword impressions) but lacking in conversions, it's a signal that there are a few missing parts to get to before your website can transform into the performance powerhouse that you want it to be.

4 Must-Dos For a High Converting Website

Higher conversions leads to a more impactful business. Here are four essential things to do to build a high converting website, including what to fix along the way if you notice that your website doesn't measure up.

1. Make use of your website's Hero Section

One high conversion tool that many website's miss is not putting your best offer front and centre. Also known as the "Hero" section, this important content area of a website is referred to as "Above the Fold" in the industry, and it's where your main service should be mentioned. 

Web statistics show that if your main service takes a viewer more than 5 seconds to find, then you've already lost them. Most visitors will bounce off of the site before scrolling further down to see what you're all about.

How to fix it:

The solution isn't to add more copy at the top of your website, but to rewrite your hero section to cover the basics that will hook the viewer in from the get-go. 

Think the major questions, like: "Who are you?" And, "What you do?" Just make sure those two very important bits of information are visible at the top of your website's landing page.

And don't be vague in your wording. Instead, be specific. At the top of your landing page, put some relevant data (such as a result, a number, or a timeframe), as this is a great "hook" for your new audience. Try and avoid simple, introductory statements like "best platform for…" in this section of your website, because that's often not enough to pull in the viewer's attention.

2. Invest in your website's user experience

When businesses come to our agency for assistance, we notice that so many of their websites are filled with elements that ultimately get in the way of the user experience. And this is truly one important aspect of your site design that you don't want to overlook.

Not only does it boost overall functionality, a solid user experience is what your website needs to be a high converting tool for your business. 

While some website design might appear clean and aesthetically pleasing, they can disrupt the overall user journey and end up costing businesses a major drop in their conversion rate. Some common glitches include:

1. Too many form fields: Don't ask too much of the user right away!
   

2. Price not listed: Are your prices visible without the user having to request a demo or fill out a contact form?

   
   

3. Slow upload time: Is your website's upload time on mobile over 3 seconds? Anything longer and you risk losing big chunks of traffic, truly. According to 2024 research from Google, 53% of visitors are likely to abandon a site if the page load speed is 3 seconds or more. Not to mention the fact that paid ads will have a hard time performing with slow upload times. 

How to fix it:

1. Form fields: You can do a simple audit by checking how many fields are actually necessary at the first touchpoint. 
   

2. List your prices: Don't gatekeep. It's all about transparency, and users will appreciate that. 
   

3. Optimise your site to be mobile-friendly: Start by looking at your site media — audit all images, videos, GIFs, etc, because they need to be right format for easy uploading. Dimensions of 1200px and under is optimal. If you feel overwhelmed, that's where a website redesign professional can help.

3. Always highlight your business wins in decision points

Don't be shy to put your best foot forward on your website. And by that we mean your top reviews, accolades, and successes that you've received over the years as a business.

One big missed opportunity is when a business doesn't list their best accomplishments where it matters most. A high converting website shows the user exactly why they should choose that business.

How to fix it:

Gather your best accountability elements: testimonials, client logos, and business stats and put them near a "Decision Point" section of your website. 

Don't leave them buried at the bottom of your About or Contact page. 

4. Check (and create) your hyperlinks

Many businesses tend to do this in their own websites: they make the mistake of taking their users on what we call the flawed "Post-click path." This is when an ad or an email leads people to the wrong intended page of the website. Basically, the hyperlinks are wrong and make the user journey undesirable.

How to fix it: 

To check to see if all of your hyperlinks line up, use a free analytics software with the ability to check your website's Click through rate. The latest Google Analytics, GA4, offers built-in automatic tracking as well as their Path Exploration tool. 

To turn it on, click Admin -> Data Steams -> select your website. Then open Enhanced Measurement settings, and toggle Outbound clicks to make sure that it's on.

On that note, we want to point out that adequate internal and external linking is one of the most overlooked aspects of web design (we see it especially lacking in low-performing blog posts). Even if you have a new website, it's important to link throughout every page. Our recommendation is about 2-3 per page of 500 words or less. More for pages with over 500 words, especially blog posts. 

Good website design for increased conversions

Knowing the value of design is important and how it can affect the user journey and ultimately, the conversion rate for your website. And we all know that it goes beyond aesthetics, and that's why Heyvii is a website redesign agency works with your business's success in mind.

If you're curious to know if your current website has the potential for a higher conversion rate, our Clarity Call is designed to show you how your website can work at its best. Let's fix these problems together, and you can get that high converting website you need in 2027.