How Long Does it Take to Redesign a Website?
- Veronica Filice
- Jul 9
- 7 min read
Updated: Jul 11
The short answer is…less time than you think. But, the real answer depends on seven important variables that almost no one considers beforehand.
With a website being the first impression that most potential customers get for your business, you want to make it a good one. Not only does a good website keep your audience engaged and curious about your services, it also functions as an important booking tool for your business. This means that functionality, usability, visibility, not to mention good aesthetics will definitely prove to be worthwhile investments for your business's website. And that's where a good redesign comes into play.
We've had so many clients over the years ask us, "how long does it take to redesign a website?" This is one of the most frequently asked questions for good reason, because ambitious entrepreneurs want to know as much as they can before they invest their time, money, and other resources on a redesign project. It’s a lot, and we get it!
If you've been asking yourself this exact same question, then this blog post breaks down everything for you, including why a website redesign is important for businesses, how much it costs, and the timeline for how long it takes to redesign a website.
Why website redesign is important
Are you one of the many businesses whose website could genuinely be improved?
Just take a look at your website and ask yourself, does it match your current business goals? If your gut says no, then it might be time for a redesign.
If you're scrolling through your site and don't know what red flags to look for, here are a few tells that your website could actually benefit from a redesign:
Your website’s user experience is lagging (especially in mobile): User experience is everything from page speed to navigate ease and aesthetic visuals. What kind of feedback have you gotten about your website recently from friends and clients?
There’s traffic, but no bookings: Maybe your site gets some steady traffic month-by-month, but those bookings just aren’t coming through. Have you ever wondered why?
Your site isn’t as mobile-friendly as it can be: When was the last time you tried booking an appointment on your own site from your phone? With more people browsing and booking from their smartphones, websites have to be fully optimised for mobile, not just desktop.
On-page copy hasn’t been refreshed in a while: Does your website copy still sound like your business today or like it did two years ago? Your site should tell your story for today, not from a couple of years ago.
SEO analytics are low: Do you actually know how many people are finding your website through search, or are you just guessing? Start by checking Google Search Console to see how your website is ranking and if it’s getting any organic clicks or impressions.
Page structure is out of flow: Ever clicked through your own site and landed on a dead page or a URL (website address) that is too long or just, doesn't make sense? Go through your website pages for any messy URLs or empty content. All of these things will be taken care of in a good website redesign.
Your site is experiencing slow load times: Slow loading times for a website in these fast-paced days simply don’t work. Your business won’t get the bookings and the attention it needs when your site is going in slow motion.
Do any of these sound familiar? If you recognised your business in even one of these issues, then a website redesign isn’t something that might be “nice to have” anymore; it’s overdue. And it’s important for your business.
Why your website can’t be redesigned overnight
On your search for the perfect agency to help you out with your website redesign, you may come across some agencies that promise a full redesign in 48 hours. If this seems too good to be true, then it probably is.
While it is technically possible to do a fast website “redesign”, it is really just a “reskin”. This quick turnaround time means no space for key factors such as user testing, SEO strategy, and real attention to how each page on your site performs for your specific audience.
You might launch faster, but you’ll definitely pay for it later in multiple missed conversions, patch-fixes, and ultimately end up needing a second redesign.
How long does it take to redesign a website, on average?
When it comes to figuring out how long it takes to redesign a website, you first have to look at the site size. Obviously, much larger websites (20+ pages, for instance) will take longer to rebuild than a website of 5-10 pages. So the timeline really depends on the volume of work needed for the redesign, and the strategy which comes with that. Let's take a closer look:
Websites with 5-10 pages: 4-8 weeks. Smaller websites require a 1-2 month timeline for a proper redesign. The work includes integrating all basic functions, usability, accessibility, and optimising for speed and performance. All branding and aligning the website with a theme should also be a top priority for the redesign.
Websites with 10-20 pages: 12-16 weeks. On average, the redesign for a medium-sized website should take 3-4 months. And on top of branding and theme, work should include site customisations, some more sophisticated integrations, and usability testing prior to launch.
Website with 20 pages or more: 24 weeks. A very large website can take up to 6 months or longer to redesign. It's a complex process that a good redesign agency should take on without sugar coating the work involved. This longer timeline is usually aligned with large e-commerce websites and businesses with very scalable, comprehensive content and performance.
Website redesign: Typical timeline and 7 key phases
Wondering what is involved in redesigning a website, and how it can really benefit your business? Here's a look at the primary phases of a typical website redesign so you know what to expect.
Research phase
The first phase of website redesign is research and discovery, which usually revolves around a website audit, including SEO analysis and user experience (UX) to assess the current website and where it stands so that a proper redesign can be structured. This research and discovery phase is also the time to define your new business goals and objectives.
Planning & strategy phase
Mapping out the new website design and plans. Branding work including mood boards and finalising the new direction that the site will take for the business. Depending on the responsiveness of the client, this phase can take anything from 1 week to a month or more.
Design phase
This phase typically begins at week 3 or 4. Wireframes for outlining and prototypes to unveil the design and function of the new website are made.
The website design phase is when it is time to analyse and give feedback on any mock-ups that show the website look and functionality, because it's much more efficient to edit in the design phase then it is post-launch!
Development phase
Now, it's time for the website redesign and build. Everything from front-end to back- end development, platform integrations, any needed software and/or third-party tools that are needed according to the business strategy.
The website development phase is more in the hands of the redesign agency and the client can wait for the final product to give their feedback. Expect a longer timeline here — anything from 3-8 weeks depending on the website size.
Testing phase
Time to test out the new website for optimal speed, performance, and usability. Checking for and fixing any bugs, verifying compatibility across different browsers, and other site functionality issues are all conducted in the testing phase. Some SEO is also done, including redirects for any old URLs no longer serving the website. The client gives their final approval before the redesign launch.
The testing phase is the ideal time to prepare some digital marketing content to announce your new website redesign.
Launch phase
Now comes the fun part — your new website is live! The website launch phase is the time to watch out for any issues and resolve them as soon as possible. In certain cases, the client receives a video tutorial to walk them through the new website redesign so they can take over production.
Post-launch phase
Most website redesign packages include weeks or even months of post-launch support. Complex websites usually require a couple of months of support, but if you are a small business then ask the agency that you're working with what they offer in relation to post-launch website support and see if it's feasible for you and your team.
How much does it cost to redesign a website?
As it goes with the website redesign timeline, the cost of redesigning a website depends on the size, strategy, and goals of the business. That said, a website redesign can cost anywhere from $5,000 to $50,000 USD or more. Like we mentioned earlier, it all depends on the scope and size of the website.
For small to medium-sized businesses, a full website redesign averages around $15,000 in 2026. At an hourly cost of anywhere between $125-175, then that is a 50-100 hour project on your website. This Reddit board has a great explanation and price breakdown for the cost of a website redesign for anyone curious.
If you have big goals for your business this year and into the next, then a website redesign would be a worthwhile investment.
Heyvii: website redesign services and more
At Heyvii, we specialise in website redesign, UX, brand strategy, and brand management that’s built on professional website development, clarity, and consistency. You can check out our website redesign case studies that showcase the work we've done recently for our clients whose websites needed to align with their business goals and vision.
So whether you’re a small business just starting out or looking to redesign your website with real purpose, we’re here to bring your vision to life and keep it optimised every step of the way.
Contact Heyvii today and let's discuss how our digital agency's website redesign services that elevate your business.
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